If the quota attainment ratio is low for the majority of channel members,the problem is likely to be:
A) Poor selection of channel members.
B) A low level of selling effort by the channel members.
C) Too many channel members.
D) Unrealistically high quotas.
E) A poorly designed channel.

Question

Quizplus · Accepted Answer

If the quota attainment ratio is low for the majority of channel members, it indicates that the set quotas are too high and unrealistic for the channel members to achieve. This can demotivate them and cause low sales performance, leading to a low quota attainment ratio. Therefore, the problem is likely to be unrealistically high quotas, and reducing them can improve the quota attainment ratio.

If the Quota Attainment Ratio Is Low for the Majority