Question 1

Which of the following is the study of the processes involved when individuals or groups select,purchase,use,or dispose of products,services,ideas,or experiences to satisfy needs and desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research

Accepted Answer

B

Question 2

Which of the following is NOT a stage of the consumption process?
A) Desire
B) Pre-purchase
C) Purchase
D) Post-purchase

Accepted Answer

Desire is not a stage of the consumption process. The traditional stages are pre-purchase, purchase, and post-purchase.

Question 3

Which term refers to the bond between product and consumer that is difficult for competitors to break?
A) Brand loyalty
B) Custom
C) Patronage
D) Relationship

Accepted Answer

Brand loyalty refers to the connection between the product and consumer, where the consumer becomes loyal to the brand and prefers it over its competitors. This bond is difficult for competitors to break as the consumers already trust and rely on the brand.

Question 4

Which of the following time periods is encompassed in the study of consumer behavior?
A) Pre-purchase
B) Purchase
C) Post-purchase
D) All of the above

Accepted Answer

The study of consumer behavior encompasses all three time periods: pre-purchase, purchase, and post-purchase. Understanding consumer behavior during each of these stages is important in developing effective marketing strategies and improving customer satisfaction.

Question 5

Explain the term "market segmentation strategies."

Accepted Answer

The answer of Explain the term "market segmentation strategies."...

Question 6

The 80/20 rule targets what user group?
A) All consumers
B) Light users
C) Heavy users
D) Moderate users

Accepted Answer

The 80/20 rule (also known as the Pareto Principle) states that 80% of effects come from 20% of causes. In marketing, this can be applied to user behavior, where 80% of a company's revenue comes from 20% of their customer base. This user group is typically heavy users, as they make up a significant portion of the company's revenue. Therefore, the best choice is C.

Question 7

Explain what a consumer is.

Accepted Answer

The answer of Explain what a consumer is....

Question 8

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event.The stores were crowded,and none of her favorite shops carried a dress that she liked in her size.After spending hours at the mall,Jenny decided to order her dress online and just return it if it was not exactly right.This story is an example of how consumer behavior is a(n)________.
A) industry
B) process
C) art form
D) theory

Accepted Answer

The story illustrates the process of consumer behavior, which involves the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Question 9

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues,exchange theory is irrelevant to the study of consumer behavior.

Accepted Answer

Exchange theory is still relevant to the study of consumer behavior as it explains how consumers make decisions to exchange something of value (money or time) for a product or service. However, it is not the only theory used in the study of consumer behavior, as the field now encompasses a wider range of issues such as decision-making processes, social and cultural factors, and evaluation of post-purchase satisfaction.

Question 10

According to the definition of consumer behavior,how a consumer disposes of an idea and accepts another is part of consumer behavior.

Accepted Answer

Consumer behavior includes how consumers make decisions, including how they dispose of certain ideas or products and accept others. Therefore, disposing of an idea and accepting another is part of consumer behavior.

Question 11

Age,gender,and social class are all used ________.
A) to divide market
B) as part of promotion
C) in social media
D) as part of the marketing mix

Accepted Answer

These factors are commonly used to segment or divide the market into different groups for targeted marketing strategies.

Question 12

A(n)________ is a person who identifies a need or desire,makes a purchase,and then disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator

Accepted Answer

A consumer is a person who identifies a need or desire, makes a purchase, and then disposes of a product. Marketers are the ones who promote and sell the product. Influencers are people who have the power to affect the purchasing decision of others, but may not necessarily make the purchase themselves. Content generators create content for marketing purposes but may not be involved in the purchasing process.

Question 13

________ are statistics that measure observable aspects of population.
A) Psychographics
B) Lifestyles
C) Demographics
D) None of the above

Accepted Answer

Demographics are statistics that measure observable aspects of a population, such as age, gender, income, education level, and race/ethnicity. Psychographics and lifestyles are not directly related to measurable characteristics of a population.

Question 14

A transaction in which two or more organizations or people give and receive something of value is called ________.
A) buyer behavior
B) exchange
C) perception
D) consumer perspective

Accepted Answer

A transaction in which two or more organizations or people give and receive something of value is called an exchange. Buyer behavior refers to the actions and decision-making processes of individuals or groups who are purchasing goods or services. Perception refers to how individuals interpret and make sense of sensory information. Consumer perspective refers to the viewpoint or attitude of an individual or group regarding a product or service.

Question 15

Demographics are statistics that measure observable aspects of a population.

Accepted Answer

Demographics are indeed statistics used to measure quantifiable characteristics of a population, such as age, gender, education level, income, and other factors.

Question 16

Which of the following is NOT considered a demographic?
A) Sex
B) Income
C) Lifestyle
D) Occupation

Accepted Answer

Demographics are typically defined by objective, measurable characteristics such as age, sex, income, and occupation. Lifestyle, on the other hand, is more subjective and encompasses individual attitudes, behaviors, and interests. Therefore, option C (lifestyle) is not considered a demographic.

Question 17

Descriptive characteristics of a population are called demographics.

Accepted Answer

Demographics are the characteristics of a specific population, such as age, gender, education level, income, and ethnicity.

Question 18

In the early stages of development,consumer behavior was known as buyer behavior.What important aspect of the exchange process does this change in name reflect?

Accepted Answer

The answer of In the early stages of development,consumer behavior...

Question 19

When a transaction occurs between two or more organizations or people who give and receive something of value,an exchange has taken place.

Accepted Answer

This statement is true. An exchange requires giving and receiving something of value between parties.

Question 20

According to the basic marketing concept,a firm exists to ________.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs

Accepted Answer

The basic marketing concept is focused on satisfying customer needs and wants. This involves understanding the needs of target customers and creating products and services that meet those needs. Therefore, the primary goal of a firm is to satisfy the needs of its customers, not to dominate market share or influence popular culture. Nurture relationships may play a role in achieving this goal, but it is not the primary reason for the existence of a firm.

Quiz 1: Buying,Having,and Being: An Introduction to Consumer Behavior

Which of the following is the study of the processes involved when individuals or groups select,purchase,use,or dispose of products,services,ideas,or experiences to satisfy needs and desires?

Which of the following is NOT a stage of the consumption process?

Which term refers to the bond between product and consumer that is difficult for competitors to break?

Which of the following time periods is encompassed in the study of consumer behavior?

Explain the term "market segmentation strategies."

The 80/20 rule targets what user group?

Explain what a consumer is.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues,exchange theory is irrelevant to the study of consumer behavior.

According to the definition of consumer behavior,how a consumer disposes of an idea and accepts another is part of consumer behavior.

Age,gender,and social class are all used ________.

A(n) ________ is a person who identifies a need or desire,makes a purchase,and then disposes of a product.

________ are statistics that measure observable aspects of population.

A transaction in which two or more organizations or people give and receive something of value is called ________.

Demographics are statistics that measure observable aspects of a population.

Which of the following is NOT considered a demographic?

Descriptive characteristics of a population are called demographics.

In the early stages of development,consumer behavior was known as buyer behavior.What important aspect of the exchange process does this change in name reflect?

When a transaction occurs between two or more organizations or people who give and receive something of value,an exchange has taken place.

According to the basic marketing concept,a firm exists to ________.