Question 1

The first stage in the consumer decision-making process is ________.
A) information search
B) evaluation of alternatives
C) problem recognition
D) product choice

Accepted Answer

Problem recognition is the first stage in the consumer decision-making process. It occurs when a consumer recognizes a need or a problem to be solved. This leads to the search for information about the available options to address the problem or fulfill the need. Only after problem recognition comes the next stage, which is information search.

Question 2

Self-regulation refers to a person's efforts to change or maintain his actions over time.

Accepted Answer

Self-regulation involves conscious and intentional efforts to modify or maintain behavior, emotions, and attention over time.

Question 3

According to ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.
A) cognitive processing
B) mental processing
C) constructive processing
D) behavioral processing

Accepted Answer

Constructive processing is a theory suggesting that we evaluate the effort needed for a particular choice and adjust the amount of cognitive effort we use accordingly.

Question 4

A shortcut to making a decision is called inertia.

Accepted Answer

The answer of A shortcut to making a decision is...

Question 5

List and describe the three "buckets" of consumer decision making.

Accepted Answer

The answer of List and describe the three "buckets" of...

Question 6

What is an evoked set?

Accepted Answer

The answer of What is an evoked set?...

Question 7

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making?
A) cognitive
B) limited
C) habitual
D) affective

Accepted Answer

Cognitive decision making involves extensive information search and evaluation of alternatives. When a customer is buying an unfamiliar product that carries a fair degree of risk, they are likely to engage in cognitive decision making to reduce uncertainty and make an informed choice.

Question 8

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
A) identifying competitors
B) positioning strategy
C) exemplar products
D) product locations

Accepted Answer

Positioning strategy refers to the marketer's efforts to create a distinct image and identity for their product in the minds of the consumers. In order for this strategy to be successful, the marketer must convince the consumer to consider their product within a given category, which may include identifying competitors, highlighting exemplar products, and choosing the right product locations. However, the success ultimately hinges on the effectiveness of the positioning strategy.

Question 9

A straight rebuy is considered a habitual decision.

Accepted Answer

A straight rebuy is a routine purchase made without much thought or evaluation of alternatives, therefore, it is considered a habitual decision.

Question 10

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
A) Information search
B) Evaluating alternatives
C) Evaluating of evoked set
D) Problem recognition

Accepted Answer

Problem recognition occurs when a consumer becomes aware of a need or problem they have, such as a desire for a new product or the realization that something they currently have is not sufficient. This recognition is often triggered by a discrepancy between the consumer's current state and a desired state, leading to the search for information and evaluation of alternatives.

Question 11

Decisions driven by our emotional responses to a product are called ________.
A) affective
B) habitual
C) cognitive
D) compensatory

Accepted Answer

Affective decisions are driven by emotions or feelings towards a product. Habitual decisions are made without much thought or consideration, cognitive decisions are based on rational evaluation of information, and compensatory decisions involve weighing the pros and cons of different options.

Question 12

A bucket in consumer decision making is ________.
A) cognitive
B) habitual
C) affective
D) all of the above

Accepted Answer

The bucket theory suggests that consumer decision making involves three buckets or categories: cognitive (thinking and reasoning), habitual (automatic or routine behavior), and affective (emotional or feeling-based). Therefore, all of the above (cognitive, habitual, and affective) are the best choice(s) for this question.

Question 13

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?
A) Extended problem solving
B) Limited problem solving
C) Habitual problem solving
D) Recognition problem solving

Accepted Answer

When facing an unfamiliar product with a fair degree of risk, customers will likely engage in extensive problem solving, which involves a high degree of information search, evaluation of alternatives, and deliberation before making a purchase decision. This process is necessary to reduce the degree of uncertainty and risk associated with the purchase.

Question 14

A hot and thirsty customer buys a cool drink and finds it very satisfying.He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty.This is an example of ________.
A) purchase momentum
B) rational decision making
C) behaviorally influenced purchase
D) inertia

Accepted Answer

Purchase momentum refers to the phenomenon of a consumer's tendency to buy multiple products in a given category, even if they had not initially planned to do so. The example given in the question fits the criteria for purchase momentum, as the customer bought a second drink despite not being thirsty anymore.

Question 15

The first step in the consumer decision-making process is to conduct information search.

Accepted Answer

The first step in the consumer decision-making process is recognizing a need or problem, which then leads to an information search.

Question 16

Evaluating the effort when we need to make a particular choice is called the ________.
A) want
B) constructive process
C) need
D) routine process

Accepted Answer

The term "constructive process" refers to the mental activity involved in evaluating the effort required to make a particular choice, constructing preferences, and making decisions. This process is not about routine or automatic choices (routine process), nor directly about desires (want) or necessities (need), but rather about the cognitive effort in decision-making.

Question 17

Evaluative criteria are the dimensions used to judge the merits of competing options.

Accepted Answer

Evaluative criteria are indeed the dimensions used to evaluate or judge different options. These criteria are used to compare the various choices available and decide which one is the best based on predetermined standards.

Question 18

Tomorrow,Janice will be attending a party with a buffet.In anticipation of splurging on delicious food,she is eating very little today.Janice is using a ________ to help her estimate consumption over time and regulate her behavior.
A) constructive process
B) mental budget
C) diet
D) cognitive process

Accepted Answer

Janice is using a mental budget, where she is consuming less food in advance in anticipation of consuming more at the upcoming party. This is a cognitive process where she is regulating her behavior based on her estimated consumption of food.

Question 19

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.
A) Problem recognition
B) Evaluation of alternatives
C) Constructive perspective
D) Behavioral influence perspective

Accepted Answer

The answer of ________ is the process by which the...

Question 20

List and explain the five types of perceived risk.

Accepted Answer

The answer of List and explain the five types of...

Quiz 9: Decision Making

The first stage in the consumer decision-making process is ________.

Self-regulation refers to a person's efforts to change or maintain his actions over time.

According to ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

A shortcut to making a decision is called inertia.

List and describe the three "buckets" of consumer decision making.

What is an evoked set?

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making?

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.

A straight rebuy is considered a habitual decision.

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

Decisions driven by our emotional responses to a product are called ________.

A bucket in consumer decision making is ________.

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

A hot and thirsty customer buys a cool drink and finds it very satisfying.He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty.This is an example of ________.

The first step in the consumer decision-making process is to conduct information search.

Evaluating the effort when we need to make a particular choice is called the ________.

Evaluative criteria are the dimensions used to judge the merits of competing options.

Tomorrow,Janice will be attending a party with a buffet.In anticipation of splurging on delicious food,she is eating very little today.Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

List and explain the five types of perceived risk.