Promotion that is aimed at the ultimate consumer with the goal of generating demand for a good or service is based on a(n)
A)cooperative strategy.
B)pulling strategy.
C)pushing strategy.
D)emphasis on personal selling.

Question

Quizplus · Accepted Answer

A pulling strategy involves promotion aimed directly at consumers to encourage them to request the product from retailers, thus "pulling" the product through the distribution channel.

Promotion That Is Aimed at the Ultimate Consumer with the Goal