What should a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?
A)Use telemarketing
B)Engage in missionary selling
C)Meet prospects in a central location
D)Set up a focus group

Question

Quizplus · Accepted Answer

Using telemarketing allows a firm to reach a large number of potential customers without the high costs and logistical challenges of in-person meetings.

What Should a Firm Do If It Is Too Difficult