Question 1

Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.

Accepted Answer

Intermediaries are involved in transactions between the seller and the buyer, not eliminated when a customer sells directly to another customer. Direct sales between customers bypass intermediaries.

Question 2

URLs use domain names to identify particular websites.

Accepted Answer

URLs (Uniform Resource Locators) include domain names as a part of their structure to identify and locate specific websites on the internet.

Question 3

A URL is a program that runs within another application such as a website.

Accepted Answer

A URL (Uniform Resource Locator) is not a program but a reference or address used to access resources on the internet, such as websites.

Question 4

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as NextTag and bank account aggregation services such as Citibank.

Accepted Answer

Cybermediation involves the emergence of new intermediaries enabled by digital technologies, which facilitate services like comparison shopping and account aggregation that were not possible before e-business.

Question 5

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Accepted Answer

The answer of Mass customization occurs when a company knows...

Question 6

A universal resource locator (URL) identifies a URL address.

Accepted Answer

A Universal Resource Locator (URL) identifies a resource on the Internet, not a "URL address."

Question 7

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Accepted Answer

Information richness pertains to the amount and quality of information that can be transmitted through a communication medium, including the level of detail and comprehensiveness of the content, whether it's textual, graphic, audio, or video.

Question 8

Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Accepted Answer

Domain name hosting typically includes services such as maintaining a website and providing email capabilities associated with the domain name.

Question 9

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&Ms in special colors or with customized sayings such as "Marry Me."

Accepted Answer

Mass customization refers to the process where companies produce goods and services to meet individual customer's needs with near mass production efficiency, allowing for personalization like the M&Ms example.

Question 10

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Accepted Answer

Interactivity in advertising effectiveness refers to tracking how users engage with an ad, which includes metrics like time spent, pages viewed, and repeat visits, to assess how well the ad performs in capturing and retaining audience interest.

Question 11

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

Accepted Answer

Ebusiness allows companies to reach a wider audience beyond geographical limitations, streamline operations to reduce costs, and access new markets globally, thus offering significant advantages.

Question 12

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

Accepted Answer

The answer of Ecommerce includes ebusiness along with all activities...

Question 13

Information richness measures the number of people a firm can communicate with all over the world.

Accepted Answer

Information richness refers to the amount of useful information a communication medium can carry, not the number of people a firm can communicate with globally.

Question 14

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

Accepted Answer

Ecommerce specifically pertains to the buying and selling of goods and services through the internet, which inherently involves online transactions.

Question 15

The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

Accepted Answer

The WWW (World Wide Web) is a system of interlinked hypertext documents accessed via the internet, while Internet Explorer and Mozilla Firefox are web browsers used to navigate the WWW, not the WWW itself.

Question 16

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Accepted Answer

A paradigm shift refers to a fundamental change in the approach or underlying assumptions in a particular field. In the context of business, when a new, radical form of business enters the market, it can indeed reshape the way companies and organizations operate, leading to a paradigm shift in how business is conducted within that industry.

Question 17

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

Accepted Answer

A URL (Universal Resource Locator) is indeed the address used to access a file or resource on the web, such as a website like www.apple.com.

Question 18

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Accepted Answer

HTML uses anchor tags (<a>) to create hyperlinks, which enable users to navigate between web documents by clicking on these links.

Question 19

In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.

Accepted Answer

Reintermediation involves adding new intermediaries or steps in the value chain, often as businesses find new ways to add value to the process, not removing them.

Question 20

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Accepted Answer

HTTP is the protocol used by web browsers to request and display web pages by specifying URLs (Universal Resource Locators), which identify the location of the web pages on the internet.

Quiz 13: Creating Innovative Organizations