Happy Kids clothing store started a program where customers could bring in gently used clothing for donation to a local shelter for women and children. This is an example of which principle of conscious marketing?
A) Recognition of the retailing firm's greater purpose
B) The presence of conscious leadership
C) Consideration of stakeholders' independence
D) Distinguishing right from wrong
E) Incentivizing employees to provide good service

Question

Quizplus · Accepted Answer

When a retailer recognizes that its purpose should be more than just making profits the actions it undertakes change in focus. By taking action to help local children in need, Happy Kids is engaged in conscious marketing.

Happy Kids Clothing Store Started a Program Where Customers Could