Students often view retailing as part of marketing because
A) retailing does not involve traditional business activities.
B) retailing involves the management of distribution systems.
C) retailing requires only people with expertise in marketing.
D) activities in retailing are confined to advertising and promotion.
E) retailers are not part of the supply chain.

Question

Quizplus · Accepted Answer

Students often view retailing as part of marketing because managing distribution (place) is one of the 4 Ps of marketing.

Students Often View Retailing as Part of Marketing Because