Prime Industries Inc. is a large company producing a wide range of chemicals. It decides to focus on making its products more environmentally friendly. This is an example of
A) vertical integration.
B) providing assortments.
C) wholesaling.
D) conscious marketing.
E) a supply chain.

Question

Quizplus · Accepted Answer

Conscious marketing entails a sense of purpose for the firm higher than simply making a profit by selling products and services. One of the principles of conscious marketing is recognition of the retailing firm's great purpose, such as making strides toward more environmentally friendly products.