Which of the following is True of retailing activities in the bottom of the pyramid (BoP) market?
A) Retrofitting business models used in the more developed markets has proven successful.
B) Most people in BoP markets live in rural areas with limited access to mass media.
C) The ideas used in BoP retail marketing are similar to conventional retailing strategies.
D) High local demand results in low prices for consumer goods.
E) Firms are not motivated to enter the BoP market.

Question

Quizplus · Accepted Answer

It is difficult to communicate and complete transactions with people in the BoP market because they are more likely to lack access to mass media, the Internet, mobile phones, or credit cards than more affluent markets.

Which of the Following Is True of Retailing Activities in the Bottom