Which of the following statements is True about specialty stores?
A) They tailor their retail strategy toward very specific market segments.
B) They group products by brand instead of product category like in department stores.
C) They offer very shallow and narrow assortments.
D) They completely avoid including their own private-label brands in the store.
E) They discourage sampling.

Question

Which of the following statements is True about specialty stores? 
A) They tailor their retail strategy toward very specific market segments.
B) They group products by brand instead of product category like in department stores.
C) They offer very shallow and narrow assortments.
D) They completely avoid including their own private-label brands in the store.
E) They discourage sampling.

Quizplus · Accepted Answer

Specialty stores tailor their retail strategy toward very specific market segments by offering deep but narrow assortments and sales associate expertise. Specialty stores concentrate on a limited number of complementary merchandise categories and provide a high level of service.

Which of the Following Statements Is True About Specialty Stores