Services are difficult to be evaluated before customers buy or even after they buy and consume them. Which of the following characteristics of service causes this challenge for service retailers?
A) Intangibility
B) Perishability
C) Inconsistency
D) Consumability
E) Compatibility

Question

Quizplus · Accepted Answer

Since customers cannot see, touch, or feel what is being sold, the intangibility of the service can sometimes be a concern for customers in trying to decide whether to buy or not.

Services Are Difficult to Be Evaluated Before Customers Buy or Even