How can a service retailer best cope with the problems associated with the intangibility of service?
A) Use low prices during off-seasons to help match supply and demand.
B) Use mass production.
C) Emphasize quality control.
D) Solicit customer evaluations and complaints.
E) Increase staffing at peak demand times.

Question

How can a service retailer best cope with the problems associated with the intangibility of service? 
A) Use low prices during off-seasons to help match supply and demand.
B) Use mass production.
C) Emphasize quality control.
D) Solicit customer evaluations and complaints.
E) Increase staffing at peak demand times.

Quizplus · Accepted Answer

Services retailers often solicit customer evaluations and scrutinize complaints to cope with the problems associated with the intangibility of service. Services are less tangible than products-customers cannot see, touch, or feel them. They are performances or actions rather than objects.

How Can a Service Retailer Best Cope with the Problems