Question 1

An ad for dentures that tells consumers that they can feel secure, smile, and eat because their brand of denture cream will not let their dentures fall out is trying to attract customers by emphasizing the brand's ________.
A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

Accepted Answer

The answer of An ad for dentures that tells consumers...

Question 2

Attitudes toward online shopping are a function of all of the following EXCEPT ________.
A) purchase convenience
B) information abundance
C) service quality
D) promotions
E) homepage design

Accepted Answer

The answer of Attitudes toward online shopping are a function...

Question 3

If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
A) internal attribution
B) subjective norm
C) direct experience
D) external attribution
E) niche

Accepted Answer

Subjective norm refers to an individual's perception of social pressure to perform or not perform a particular behavior. In this case, considering what her parents would think about getting a tattoo reflects the student's concern about social expectations or norms, particularly those of her parents.

Question 4

According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Accepted Answer

The Theory of Reasoned Action Model posits that an individual's behavior is determined by their intention to perform the behavior, which is influenced by their attitude towards the behavior and the subjective norms surrounding it. This means understanding consumers' intentions requires measuring both their attitudes and the subjective norms that influence them.

Question 5

An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
A) trying-to-consume model
B) theory of planned behavior
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Accepted Answer

The Theory of Planned Behavior is an extension of the Theory of Reasoned Action model, incorporating the concept of perceived behavioral control to account for the influence of external factors on an individual's control over their behavior.

Question 6

In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.
A) personal; social
B) personal; environmental
C) social; environmental
D) physical; economic
E) economic; environmental

Accepted Answer

Personal and environmental impediments can prevent a consumer from achieving their desired action or outcome, according to the theory of trying to consume. Personal impediments may include individual limitations or preferences, while environmental impediments encompass external factors that hinder consumption.

Question 7

According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.
A) he is more likely to buy the product
B) he is less likely to buy the product
C) he is less likely to encounter environmental impediments to consumption
D) his like or dislike has no relevance to his likelihood of purchasing the product
E) he is more likely to attribute satisfaction with the product internally

Accepted Answer

If a consumer likes an ad, they are more likely to have a positive attitude toward the product, increasing the likelihood of purchase.

Question 8

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.
A) changed the relative evaluation of an existing attribute
B) changed the importance of an existing attribute
C) added a new attribute
D) developed a favorable attitude toward the ad
E) used priming

Accepted Answer

The marketer introduced potassium as a new attribute of the yogurt, which Chris had not previously associated with yogurt. This is an example of adding a new attribute to the product's perceived benefits.

Question 9

Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

Accepted Answer

Ben's positive attitude towards Nova Hiking Gear is based on the practical benefits (durability and support during long hikes) that the boots provide, which is described by the utilitarian function. This function relates to the basic principle of pleasure/pain or reward/punishment, where attitudes are formed based on the tangible, practical benefits or disadvantages of an object or behavior.

Question 10

Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
A) the ego-defensive function
B) the knowledge function
C) the utilitarian function
D) the value-expressive function
E) the intention function

Accepted Answer

The ego-defensive function relates to protecting oneself from inner doubts and feelings of inadequacy, which aligns with how cosmetics and personal care product ads target consumers by offering solutions to enhance self-image and mitigate insecurities.

Question 11

The tuna marketers' task in the "tunathewonderfish.com" website and related campaign was to ________.
A) turn an approach object into an avoidance object
B) turn an avoidance object into an approach object
C) turn a knowledge object into a utilitarian object
D) turn a utilitarian object into a knowledge object
E) turn a utilitarian object into an avoidance object

Accepted Answer

The goal of the "tunathewonderfish.com" campaign was to change the perception of tuna from something consumers might avoid (an avoidance object) to something they would seek out and want to consume (an approach object). This involves altering consumer attitudes to see the product in a more favorable light.

Question 12

The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Accepted Answer

The trying-to-consume model is specifically designed to account for situations where a consumer is attempting to make a purchase or consume a product, but success is not guaranteed. This model acknowledges the effort and intention behind consumption attempts, regardless of the outcome.

Question 13

The objective of the "tunathewonderfish.com" website and related campaign was to ________.
A) communicate that tuna is good for your heart
B) communicate that tuna is part of a healthy diet
C) communicate that tuna is great on the go
D) restore consumer confidence in tuna
E) all of the above

Accepted Answer

The "tunathewonderfish.com" website and related campaign aimed to achieve multiple objectives, including communicating that tuna is good for your heart, part of a healthy diet, great on the go, and to restore consumer confidence in tuna.

Question 14

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans and values having the latest and greatest in designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

Accepted Answer

This is an example of the value-expressive function of attitude, where attitudes reflect the consumer's values and beliefs, in this case, the value placed on owning the latest and greatest in designer jeans.

Question 15

Changing attitudes according to their applicable consumer motivations is known as the ________.
A) favorable approach
B) functional approach
C) competitive approach
D) industrial approach
E) goodwill approach

Accepted Answer

The functional approach focuses on changing attitudes by appealing to the motivations that drive consumer behavior, suggesting that attitudes are formed and can be altered based on the functions they serve for an individual.

Question 16

The ________ is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Accepted Answer

The attitude-toward-behavior model focuses on an individual's attitude towards the behavior of acting with respect to an object, rather than their attitude towards the object itself. This distinguishes it from models that assess attitudes towards the object or the ad related to the object.

Question 17

Which of the following are considered to be underlying factors that are likely to produce a subjective norm?
A) conative predispositions and cognitions
B) normative beliefs and motivation to comply with relevant others
C) affective predispositions toward the behavior and motivation to comply with others
D) intrinsic and extrinsic attributions
E) intention and normative beliefs

Accepted Answer

Subjective norms are influenced by an individual's belief about whether people important to them think they should engage in the behavior (normative beliefs) and their motivation to comply with these people.

Question 18

________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
A) Niche markets
B) Subjective norms
C) Direct experiences
D) External attributions
E) Foot-in-the-door techniques

Accepted Answer

Subjective norms are part of the Theory of Reasoned Action and the Theory of Planned Behavior, which suggest that a person's behavior is influenced by their perception of what important people in their lives think they should do, as well as their willingness to comply with these perceptions.

Question 19

An ad for a new allergy medication includes a bar graph which demonstrates the product's superiority by contrasting its allergy symptom relief abilities with other allergy medications. This is consistent with which basic motivational functions?
A) the ego-defensive function
B) the knowledge function
C) the utilitarian function
D) the value-expressive function
E) the intention function

Accepted Answer

The answer of An ad for a new allergy medication...

Question 20

Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Accepted Answer

The answer of Jake feels that shopping in thrift shops...

Quiz 6: Consumer Attitude Formation and Change

An ad for dentures that tells consumers that they can feel secure, smile, and eat because their brand of denture cream will not let their dentures fall out is trying to attract customers by emphasizing the brand's ________.

Attitudes toward online shopping are a function of all of the following EXCEPT ________.

If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.

According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.

In the theory of trying to consume, the consumer's attempts to consume may be a result of or impediments that prevent the desired action or outcome.

According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.

Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.

Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?

The tuna marketers' task in the "tunathewonderfish.com" website and related campaign was to ________.

The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.

The objective of the "tunathewonderfish.com" website and related campaign was to ________.

Changing attitudes according to their applicable consumer motivations is known as the ________.

The ________ is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.

Which of the following are considered to be underlying factors that are likely to produce a subjective norm?

________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.

An ad for a new allergy medication includes a bar graph which demonstrates the product's superiority by contrasting its allergy symptom relief abilities with other allergy medications. This is consistent with which basic motivational functions?

Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?