When Breyers sells Oreo Cookies and Cream ice cream, Breyers purchases ground Oreo cookies for inclusion in the ice cream and prominently displays the Oreo name on its packaging. This is an example of ________.
A) shaping
B) licensing
C) modeling
D) family branding
E) chunking

Question

Quizplus · Accepted Answer

This is an example of licensing, where Breyers has likely obtained permission from Oreo's parent company to use the Oreo brand name and specific product (ground Oreo cookies) in their ice cream. This involves a legal agreement where Breyers pays to use the Oreo trademark.

When Breyers Sells Oreo Cookies and Cream Ice Cream, Breyers