The product imitator hopes that the consumer will ________, whereas the market leader wants the consumer to ________ among similar stimuli.
A) discriminate; select
B) generalize; discriminate
C) select; generalize
D) discriminate; generalize
E) discriminate; differentiate

Question

Quizplus · Accepted Answer

The product imitator wants the consumer to generalize their product with the leading product, not noticing the differences, while the market leader wants the consumer to discriminate or notice the differences between their product and the imitators, highlighting its unique qualities.

The Product Imitator Hopes That the Consumer Will ________, Whereas