Distributive Fairness Is

Distributive fairness is

A) customers' perceived fairness of the process used to resolve service complaints.
B) customers' perception of a retailer's customer service on the basis of reliability, assurance, tangibility, empathy, and responsiveness.
C) customers' perception of the benefits received compared with their costs in terms of inconvenience or monetary loss.
D) the retailer's rigid adherence to the set guidelines in order to reduce variability in handling customer complaints.
E) the standard approach used by a retailer to deal with all customer complaints.