Retailers can minimize the time taken to get a problem resolved and increase customer satisfaction by
A) assuming what the customer is complaining about or what solution the customer is seeking.
B) minimizing the personal attention given to the customer and resolving the problem abruptly.
C) empowering the first contact employee to act quickly to solve the problem.
D) referring the customer to several different employees to get the problem resolved.
E) directing customers to leave feedback on the store's website.

Question

Quizplus · Accepted Answer

Empowering the first contact employee to move quickly to solve a problem increases customer satisfaction. When customers get referred to several different employees, they waste a lot of time repeating their story. Also, the chance of conflicting responses by store employees increases.

Retailers Can Minimize the Time Taken to Get a Problem