Many firms use ________,in which 6 to 15 people are brought together to talk about a product.A moderator leads a discussion,and employees from the sponsoring company may observe the proceedings from behind a one-way mirror.People's comments are taped,and researchers go through the data looking for common themes.
A)observation
B)secondary data scanning
C)experimentation
D)visual survey
E)focus groups

Question

Quizplus · Accepted Answer

Focus groups involve a small group of people discussing a product, led by a moderator, with observations and recordings used for research.

Many Firms Use ________,In Which 6 to 15 People Are