Before making your final decision on that new computer, you write down all the features, prices, and warrantees of the different products you've seen. You are in the ________ stage of the consumer buying process.
A) problem recognition
B) post-purchase evaluation
C) purchase decision
D) information seeking
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

The consumer is evaluating the alternatives by comparing the features, prices, and warranties of different products before making a final decision. This corresponds to the evaluation of alternatives stage in the consumer buying process.

Before Making Your Final Decision on That New Computer, You