Michael decides that he cannot afford the cost of a new set of tires for his car until after payday. Which state of the consumer buying process is he in?
A) Problem recognition
B) Evaluation of alternatives
C) Purchase decision
D) Information seeking
E) Post-purchase evaluation

Question

Quizplus · Accepted Answer

Michael has recognized the need for new tires (problem recognition) and likely considered his options (evaluation of alternatives) and sought information (information seeking). His decision not to purchase until after payday indicates he is at the purchase decision stage, where he decides whether or not to buy based on his current financial situation.

Michael Decides That He Cannot Afford the Cost of a New