Which category of influences on consumer behaviour includes ethnic groups, social class, occupation, and income?
A) Past experience
B) Psychological
C) Social
D) Cultural
E) Personal

Question

Quizplus · Accepted Answer

Cultural factors include the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. This includes ethnic groups, social classes, occupation, and income.

Which Category of Influences on Consumer Behaviour Includes Ethnic Groups