The basis premise of the implementation through change approach is that:
A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.

Question

Quizplus · Accepted Answer

The implementation through change approach focuses on modifying the organization in ways that facilitate the execution of the marketing strategy, ensuring that structural, cultural, or procedural changes support the strategy's successful implementation.

The Basis Premise of the Implementation Through Change Approach Is