________ is a marketing communication system using telecommunication technology and trained personnel to conduct planned, measurable marketing activities directed at targeted groups of consumers.

Question

Quizplus · Accepted Answer

Teleprospecting is a marketing communication system that utilizes telecommunication technology along with trained personnel to engage in planned, measurable marketing activities aimed at specific groups of consumers. This method is focused on reaching out to potential customers through telephone calls to generate interest, offer information, and identify prospects for future sales.

________ Is a Marketing Communication System Using Telecommunication Technology and Trained