When dealing with the similarity and complementarity approach related to co-founders starting a business,it is best to focus primarily on complementarity with respect to knowledge,skills,and experience,but bring similarity into the picture with respect to personal characteristics and motives.

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It is generally believed that co-founders should have complementary skills, knowledge, and experience to fill in gaps and enhance the overall performance of the company. However, it is also important that co-founders share similar personal characteristics and motives to ensure a smooth working relationship and alignment towards common goals. Therefore, while complementarity may take precedence in terms of professional aspects, similarity is still significant when it comes to personal aspects.

When Dealing with the Similarity and Complementarity Approach Related to Co-Founders