When dealing with the similarity and complementarity approach related to co-founders starting a business,it is best to focus primarily on similarity with respect to personal characteristics and motives rather than on complementarity of knowledge,skills,and experience.

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Complementarity of knowledge, skills, and experience is often more beneficial for co-founders starting a business as it allows for a broader range of expertise and perspectives, leading to better problem-solving and innovation. Similarity in personal characteristics and motives is important for cohesion but should not be the primary focus.

When Dealing with the Similarity and Complementarity Approach Related to Co-Founders