An example of a strategic group would be all of the following except
A) Mercedes Benz versus General Motors' Saturn.
B) Toyota Camry versus Honda Accord.
C) Mercedes Benz versus BMW.
D) All of the above are strategic group examples.
E) None of the above is an example of a strategic group.

Question

Quizplus · Accepted Answer

Strategic groups refer to companies within the same industry that have similar business models or strategies. Mercedes Benz and General Motors' Saturn do not represent a strategic group because they target significantly different market segments with different strategies (luxury vs. economy). In contrast, Toyota Camry versus Honda Accord, and Mercedes Benz versus BMW, are examples of companies within the same strategic group, targeting similar market segments with similar strategies.

An Example of a Strategic Group Would Be All of the Following