A buyer will have less bargaining power if all of the following factors apply except
A) buyers have limited information.
B) buyers face few switching costs.
C) the products purchased are highly differentiated and unique.
D) buyers do not have the ability to manufacture the products.
E) buyers purchase small volumes of the products.

Question

Quizplus · Accepted Answer

Buyers face fewer switching costs means they can easily switch to another supplier if they are not satisfied with the terms of the current one, which increases their bargaining power, not decreases it.

A Buyer Will Have Less Bargaining Power If All of the Following