The one-time costs facing the buyer who switches from one supplier's product to another's is
A) product differentiation.
B) capital requirements.
C) switching costs.
D) access to distribution channels.
E) government policy.

Question

Quizplus · Accepted Answer

Switching costs refer to the one-time expenses incurred by a buyer who switches from one supplier's product to another's. These costs can include financial, time, and resource expenditures, such as training employees on a new product or investing in new equipment.

The One-Time Costs Facing the Buyer Who Switches from One