What trend contradicts Theodore Levitt's arguments for the globalization of world markets?
A) Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
B) Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
C) Similar product and technical standards across countries help a firm sell the same product worldwide.
D) The emergence of the global youth segment is evidence of market segments that transcend national borders.
E) The structure of market segments is extremely similar in various countries.

Question

Quizplus · Accepted Answer

Theodore Levitt argued that globalization would lead to homogenized consumer preferences, but the fact that consumers in developed countries prioritize preferred attributes over lower prices contradicts this idea, as it suggests that local preferences still matter.

What Trend Contradicts Theodore Levitt's Arguments for the Globalization of World