What is a drawback of longer distribution channels?
A) diminished product production
B) inability to enter exclusive distribution channels
C) lower selling costs in a concentrated retail sector
D) higher prices charged to consumers
E) lower aggregate markups

Question

Quizplus · Accepted Answer

Longer distribution channels often involve more intermediaries, each adding their own markup, which can lead to higher prices for consumers.

What Is a Drawback of Longer Distribution Channels