What is a characteristic of channel quality?
A) The quality of retailers is variable in developed nations.
B) The quality of retailers is more variable in emerging markets and less developed nations.
C) Channel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer.
D) An international business cannot establish its own distribution channel when the existing channel quality is poor.
E) The lack of a high-quality channel does not impede market entry.

Question

Quizplus · Accepted Answer

Channel quality often varies more in emerging markets and less developed nations due to less established retail infrastructures compared to developed nations.

What Is a Characteristic of Channel Quality