Question 1

Why are validity and reliability important concepts to consider when designing survey questions?

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Question 2

What administrative advantages are there for using a telephone survey instead of a survey relying on personal interviews?

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Question 3

What are three advantages of using a closed-ended question on a survey relative to an open-ended question when it comes to analysis?

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Question 4

Please compare two types of survey (face to face, phone, mail, Internet, group, drop-off) in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

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Question 5

How can probing improve survey responses?

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Question 6

Please describe the phone survey in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

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Question 7

Why is the response rate on surveys important for statistical inference?

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Question 8

What is meant by the term sample-population congruence and why is it important in survey research?

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Question 9

Why is it more likely that a respondent will complete a personal interview than a telephone survey?

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Question 10

Why is it important that you make a concerted effort to complete a survey with each of the respondents selected for inclusion in a sample?

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Quiz 10: Survey Research and Interviewing