Question 1

Threads Inc.,an apparel manufacturer,employs personal selling to market goods.Its employees handcraft products that are marketed by a professional team.In this case,which of the following tactics should Threads Inc.adopt?

Accepted Answer

Personal selling involves making planned presentations to prospective buyers to persuade them to purchase the products.

Question 2

Which of the following statements describes personal selling?

Accepted Answer

Personal selling often involves increased use of the Internet for research, communication, and even virtual meetings, enhancing the sales process.

Question 3

In the context of the promotional mix,_____ attempts to persuade the buyer to accept a point of view.

Accepted Answer

Personal selling involves direct interaction with potential buyers to persuade them to accept a point of view or make a purchase.

Question 4

As per the modern methods of personal selling,it emphasizes a win-win outcome and building long term relationships rather than on making a one-time sale.

Accepted Answer

Modern personal selling focuses on creating mutually beneficial relationships and long-term customer loyalty rather than just closing a single transaction.

Question 5

Advertising,public relations,and sales promotion are generally impersonal,one-way means of mass communication.

Accepted Answer

Advertising, public relations, and sales promotion are typically designed to reach a large audience without direct interaction, making them impersonal and one-way communication methods.

Question 6

Social media are a more immediate form of two-way communication than personal selling.

Accepted Answer

The answer of Social media are a more immediate form...

Question 7

Earned media is a new form of promotional tactic where brands are becoming publishers of their own content in order to maximize the brand's value to customers as well as increase their search rank in Google.

Accepted Answer

Earned media refers to publicity gained through organic means, such as customer reviews, social media shares, and word-of-mouth, rather than content created and published by the brand itself.

Question 8

Roar Bros.,a beverage manufacturing firm,recently launched a new energy drink.To make consumers aware of the new drink and to stimulate their interest in it,the managers want to use owned media to promote the new product.In this case,the managers will most likely

Accepted Answer

Owned media is a marketing channel that a company owns and controls, such as a website or social media page. In this case, the managers want to use owned media to promote the new product, so they will most likely make short commercials for the energy drink and upload it on YouTube.

Question 9

Sales promotion consists of all marketing activities-including personal selling,advertising,and public relations-that stimulate consumer purchasing and dealer effectiveness.

Accepted Answer

Sales promotion specifically refers to short-term incentives to encourage the purchase or sale of a product or service, distinct from personal selling, advertising, and public relations.

Question 10

As organizations do not directly pay for publicity,it can be viewed as free.

Accepted Answer

The answer of As organizations do not directly pay for...

Question 11

_____ includes media such as television,magazine,outdoor,radio,or newspaper advertising.

Accepted Answer

Paid media refers to any form of advertising that a company pays for, including television, magazine, outdoor, radio, or newspaper advertising.

Question 12

Personal selling,unlike other promotional mix elements,is independent of the Internet.

Accepted Answer

Personal selling can be enhanced by the Internet through tools like video calls, emails, and social media, making it not entirely independent of online platforms.

Question 13

The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.

Accepted Answer

The AIDA concept is a model that describes the stages of consumer engagement with a promotional message: Attention, Interest, Desire, and Action.

Question 14

Which of the following is a difference between social media and personal selling?

Accepted Answer

Social media can quickly reach a large audience, while personal selling is typically a slower, more individualized process.

Question 15

Owned media is also called content marketing.

Accepted Answer

Owned media is a type of marketing that involves creating and distributing content on platforms that the business owns or controls, such as a website, blog, or social media page. Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

Question 16

Public relations is an impersonal form of one-way mass communication about a product or organization that is paid for by the marketer.

Accepted Answer

Public relations is typically not paid for by the marketer and involves two-way communication, aiming to build a positive image and relationship with the public.

Question 17

Which statement describes an element of sales promotion?

Accepted Answer

Sales promotion is designed to stimulate quicker and more immediate sales responses, complementing advertising efforts.

Question 18

Discuss the elements of the promotional mix and how they influence the target audience.

Accepted Answer

The answer of Discuss the elements of the promotional mix...

Question 19

Which of the following is NOT a component of AIDA model?

Accepted Answer

The answer of Which of the following is NOT a...

Question 20

Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos,blog posts,contests,photos,and other pieces of content.

Accepted Answer

Earned media is not controlled by the brand; it refers to publicity gained through organic means such as customer reviews, shares, and mentions, rather than paid or owned media.

Quiz 15: Marketing Communications