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Which of the Following Statements Correctly Compares Tangibles and Intangibles

Question 52

Multiple Choice

Which of the following statements correctly compares tangibles and intangibles?


A) Consumers and business users have more trouble evaluating services than goods and thus marketers have more trouble promoting intangible services than tangible goods.
B) Consumers and business users have more trouble evaluating services than goods; however,marketers have less trouble promoting intangible services than tangible goods.
C) Consumers and business users have less trouble evaluating services than goods; however,marketers have more trouble promoting intangible services than tangible goods.
D) Consumers and business users have less trouble evaluating services than goods and thus marketers have less trouble promoting intangible services than tangible goods.

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