When considering strategies to promote intangible services,which of the following engages customers in postpurchase communication?
A) An airline hires a well-known actor to endorse its services in a series of commercials.
B) An insurance company uses an umbrella as its logo to convey that its customers are well-protected.
C) A chartered accountant firm offers a 20 percent discount to customers who contract its services in January.
D) A hotel sends an e-mail survey to its guests asking them to rate the quality of service that they received.
Correct Answer:
Verified
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