Steven,a construction worker,tends to buy a new gadget if most of his friends have them and only after they've teased him about not having the gadget yet.He relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions.It can be inferred that when it comes to the diffusion of innovation,Steven belongs to the group of _____.
A) early adopters
B) innovators
C) late majority
D) early majority

Question

Quizplus · Accepted Answer

Steven's behavior of buying gadgets only after most of his friends have them and after being teased suggests he is part of the late majority, who adopt innovations after the average member of society.

Steven,a Construction Worker,tends to Buy a New Gadget If Most