When predicting or explaining the rate of acceptance and diffusion of a new product,the degree to which it can be sampled on a limited basis is its ______.
A) compatibility
B) trialability
C) observability
D) complexity

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a new product can be experimented with on a limited basis, which can influence its acceptance and diffusion.

When Predicting or Explaining the Rate of Acceptance and Diffusion