Question 1

The universal product code (UPC)system and scanners are used in scanner-based research.

Accepted Answer

The UPC system and scanners are used in scanner-based research to collect data on product sales and consumer purchasing behavior.

Question 2

Which of the following statements is true of an express warranty?
A) It gives the impression of environmental friendliness to a product.
B) It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold.
C) It prohibits other firms from using a brand or part of a brand without permission.
D) It is a written guarantee that the product or service being sold is fit for the purpose for which it is sold.

Accepted Answer

An express warranty is a written guarantee provided by the seller to the buyer, ensuring that the product or service meets certain quality and reliability standards.

Question 3

Identify which statement about global branding strategies is true.
A) A one-brand-name strategy is useful when a company markets mainly one product.
B) Using different brand names in different markets leads to greater brand identification of the product from market to market.
C) A one-brand-name strategy makes coordinating promotion from market to market more difficult.
D) Using different brand names in different markets means that a company is not an example of localization.

Accepted Answer

A one-brand-name strategy is useful when a company markets mainly one product as it simplifies marketing and brand recognition across different markets.

Question 4

Define warranty and differentiate between the two types of warranties.

Accepted Answer

The answer of Define warranty and differentiate between the two...

Question 5

_____ is a confirmation of the quality or performance of a good or service.
A) A warranty
B) A package
C) Branding
D) Labeling

Accepted Answer

A warranty is a confirmation of the quality or performance of a good or service, providing assurance to the consumer.

Question 6

Which strategy for handling a brand name is useful when a company plans to enter a foreign market with mainly one product and the brand name doesn't have negative connotations in any local markets?
A) A one-brand-name-everywhere strategy
B) An adaptation and modification strategy
C) A strategy using different brand names in different markets
D) All of these are appropriate.

Accepted Answer

A one-brand-name-everywhere strategy is useful when entering a foreign market with a single product and the brand name does not have negative connotations, as it helps in maintaining brand consistency and recognition globally.

Question 7

Which of the following aspects of packaging is especially important in international marketing?
A) Labeling
B) Aesthetics
C) Climate considerations
D) All of the above are correct.

Accepted Answer

All aspects listed are important in international marketing as they address different needs: labeling for legal and language requirements, aesthetics for cultural preferences, and climate considerations for product protection.

Question 8

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A one-brand-name strategy is not suitable in these cases; instead, a different name should be used to avoid pronunciation issues, legal conflicts, or negative connotations.

Question 9

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?
A) Adaptations and modifications
B) Transactional marketing strategy
C) One-brand-name everywhere
D) Transformational marketing strategy

Accepted Answer

Adaptations and modifications are appropriate when a brand name cannot be pronounced in the local language or when the brand name is owned by someone else, as it allows for adjustments to fit the local market.

Question 10

Yater's Inc.is a food and beverage company based in the United States.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.has decided to use a(n)_____.
A) transactional marketing strategy
B) co-branding strategy
C) one-brand-name strategy
D) individual branding strategy

Accepted Answer

Yater's Inc. is using a one-brand-name strategy by marketing and selling its products under the same brand name across all European countries.

Question 11

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?
A) One-brand-name everywhere
B) Adaptations and modifications
C) Transactional marketing strategy
D) Different brand names in different markets

Accepted Answer

Using different brand names in different markets allows a global brand to appear local or comply with local regulations that require localization.

Question 12

A(n)_____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.
A) adaptations-and-modifications
B) one-brand-name
C) different-brand-name-in-different-markets
D) multiple-brand-name

Accepted Answer

A one-brand-name strategy would be unwise because it involves using the same brand name across all markets, which could lead to negative perceptions if the name has a negative or vulgar connotation in the local language.

Question 13

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n)______________.
A) implied warranty
B) express warranty
C) oral warranty
D) committed warranty

Accepted Answer

An implied warranty is an unwritten guarantee that a product or service is fit for the purpose for which it was sold.

Question 14

Which of the following is true about an implied warranty?
A) An implied warranty is a written guarantee.
B) An implied warranty gives a guarantee of quality in the form of a simple statement.
C) Implied warranty documents can be written in technical language guaranteeing complete satisfaction.
D) All sales have an implied warranty under the Uniform Commercial Code.

Accepted Answer

An implied warranty is not written but is automatically provided by law, such as the Uniform Commercial Code, which assumes that goods sold are fit for their intended purpose.

Question 15

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Accepted Answer

The three aspects of packaging important in international marketing are protection, promotion, and information, not product line extension, product mix width, and brand equity.

Question 16

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Accepted Answer

An implied warranty is not written; it is an unwritten guarantee that a product is fit for its intended use and meets certain quality standards.

Quiz 10: Product Concepts

The universal product code (UPC)system and scanners are used in scanner-based research.

Which of the following statements is true of an express warranty?

Identify which statement about global branding strategies is true.

Define warranty and differentiate between the two types of warranties.

_____ is a confirmation of the quality or performance of a good or service.

Which strategy for handling a brand name is useful when a company plans to enter a foreign market with mainly one product and the brand name doesn't have negative connotations in any local markets?

Which of the following aspects of packaging is especially important in international marketing?

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?

Yater's Inc.is a food and beverage company based in the United States.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.has decided to use a(n) _____.

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?

A(n) _____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n) ______________.

Which of the following is true about an implied warranty?

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.