Which statement is true of consumer behavior?
A) People's value systems do not affect their consumer behavior.
B) Consumer behavior cannot be learned.
C) The study of consumer behavior includes factors that influence purchase decisions and product use.
D) Consumers' product and service preferences are constant and do not change over time.

Question

Quizplus · Accepted Answer

The study of consumer behavior examines the various factors that influence how consumers make purchase decisions and how they use products, including psychological, social, and cultural influences.

Which Statement Is True of Consumer Behavior