Unlike hedonic value,utilitarian value:
A) is a form of perceived value.
B) is obtained from products rather than services.
C) can be viewed as a means to an end.
D) can be enjoyed without making a purchase.
Correct Answer:
Verified
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Q8: Which statement is true of consumer behavior?
A)
Q9: The imbalance between actual and desired states
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Q11: Which stage in the consumer decision-making process
Q13: Unlike nonmarketing-controlled information sources,marketing-controlled information sources:
A) are
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A) do not have
Q16: In terms of making a purchase,the value
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