Which stage in the consumer decision-making process results from the imbalance between actual and desired states?
A) Postpurchase behavior
B) Evaluation of alternatives
C) Purchase
D) Need recognition

Question

Quizplus · Accepted Answer

Need recognition is the stage where the consumer perceives a difference between their current state and their desired state, prompting the decision-making process.

Which Stage in the Consumer Decision-Making Process Results from the Imbalance