The process of segmenting a market and selecting specific segments as targets is the link between ________ and the organization's marketing program.
A) self-regulatory industry standards
B) government regulations
C) top-level management
D) buyers' or market needs
E) controllable environmental factors

Question

Quizplus · Accepted Answer

Segmenting a market and selecting specific segments as targets is directly related to understanding and addressing buyers' or market needs, which is essential for developing an effective marketing program.

The Process of Segmenting a Market and Selecting Specific Segments