One marketing action that can be taken to sell a single product or service to multiple market segments is to
A) develop and produce another version of the product.
B) manufacture products that appeal to different markets.
C) develop a new channel of distribution.
D) purchase another firm that has additional products that would appeal to multiple markets.
E) issue stock to fund additional research and development for new products.

Question

Quizplus · Accepted Answer

Developing a new channel of distribution allows a company to reach different market segments with the same product or service.

One Marketing Action That Can Be Taken to Sell a Single