Figure 9-2
-The table in Figure 9-2 above is known as a
A) needs table.
B) cross-tabulation.
C) market-product grid.
D) growth-share matrix.
E) product differentiation table.

Name: Figure 9-2 -The table in Figure 9-2 above is known as a A) needs table. B) cross-tabulation. C) market-product grid. D) growth-share matrix. E) product differentiation table.
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Question

Figure 9-2
-The table in Figure 9-2 above is known as a
A) needs table. 
B) cross-tabulation. 
C) market-product grid. 
D) growth-share matrix. 
E) product differentiation table.

Quizplus · Accepted Answer

A market-product grid is a framework used to relate the market segments of potential buyers to products offered or potential marketing actions.

Figure 9-2 -The Table in Figure 9-2 Above Is Known as a as a