The effort and expense of segmentation should be undertaken by a business firm only when
A) it can comfortably maintain market share.
B) it expects this to result in increased sales and profits.
C) it can also assume social responsibility.
D) the firm's resources are very scarce.
E) it desires to provide the best quality products on the market.

Question

Quizplus · Accepted Answer

Segmentation is a marketing strategy that involves dividing a broad target market into smaller, more defined groups of consumers with similar needs and wants. By doing so, businesses can tailor their marketing efforts to each segment, which can lead to increased sales and profits.

The Effort and Expense of Segmentation Should Be Undertaken by a Business