Which of the following is an example of a multiple products, multiple market segments strategy?
A) College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the United States.
B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
C) Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
D) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.
Correct Answer:
Verified
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Q28: In the segmentation process, pairing slide sleepers
Q29: A framework to relate the market segments
Q30: A market-product grid is a framework to
Q32: The effort and expense of segmentation should
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Q34: All of these are market segmentation strategies
Q35: A market-product grid is a
A) visual representation
Q36:
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