There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?
A) Create product groupings.
B) Identify market needs.
C) Take marketing actions to reach target markets.
D) Develop a market-product grid and estimate size of markets.
E) Form prospective buyers into market segments.

Question

Quizplus · Accepted Answer

After grouping products into categories, the next step is to develop a market-product grid and estimate the size of markets to understand the potential market segments and their viability.

There Are Five Steps Involved in Segmenting and Targeting Markets