Which of the following statements regarding segmentation bases is most accurate?
A) The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
B) Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
C) The use of psychographic variables for segmentation is easiest for most consumer products.
D) Behavioral segmentation is based primarily on personality.
E) Geographic segmentation is rarely used today because of the Internet.

Question

Quizplus · Accepted Answer

Demographic variables are typically more objective and easier to measure than psychographic variables, which involve subjective assessments of consumer lifestyles and personalities.

Which of the Following Statements Regarding Segmentation Bases Is Most