Behavioral segmentation may be based on
A) lifestyles and demographics.
B) retailer and wholesaler behaviors.
C) geographic and demographic criteria.
D) product features and user status.
E) demand and supply.

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on how consumers interact with products, including their usage patterns, benefits sought, and user status, which aligns with product features and user status.

Behavioral Segmentation May Be Based on